Content strategy

Traffic and user satisfaction are not only based on good design of the tree structure and the visitor experience. Content is of course key in achieving these goals.

JIN helps you develop an optimal content strategy.
Based on your personas and their pathways, it aims to desilute your organisation to deploy content in line with your target expectations: blog articles, social network posts, product information, video demonstrations, podcasts, ...

• Governance and implementation of a multi-channel editorial committee
• Elaboration of editorial lines (editorial pillars, tone of voice)
• Definition of the content strategy and deployment
• Setting up editorial calendars
• Recommendations of formats to invest in (visuals, videos, infographics, podcasts, articles, ebooks)
• Content production (wording and graphic elements)
• Publication and distribution of content